About Rare Juniors — Affordable-Premium Cotton Kidswear in India

Rare Juniors makes affordable-premium cotton kidswear for Indian families, priced ₹700–₹1500. We are a Direct-to-Consumer label run by Ronak Exports, selling at rarejuniors.com and on FirstCry and Myntra. Our clothes are built for the occasions Indian kids actually dress up for — festivals, weddings, birthdays, school functions — and for everyday play in between.

What we're known for

Boys' festive blazers are our hero line. We make 22 styles at ₹999 in sizes 3-4Y to 7-8Y. Every blazer is cotton, single-breasted with a single button, cut so a child can sit, eat and run in it. The range is wide on colour and texture: classic plaid, houndstooth, micro-check and windowpane; corduroy in green and peach; seersucker and waffle-knit for warmer days; and festive pieces in metallic gold, maroon, dusty rose, mint, cream and sky blue. These are the blazers parents reach for at Diwali, weddings and birthday parties.

Girls' cotton party dresses are our second pillar — 16 styles from ₹699 to ₹999 in sizes 1-2Y to 5-6Y. They are cotton woven, in fit-and-flare, A-line, tiered and pleated shapes. Prints run from florals and daisies to tropical Monstera leaf, and the details earn their place: shoulder bows, contrast sashes, flutter sleeves, pintucks and ruffle trim. They work as easy summer sundresses and as proper party dresses.

Cotton nightsuits round out the range — 6 unisex full-sleeve co-ord sets at ₹799 in sizes 2-3Y to 6-7Y, in stripes and graphic prints, made to be slept in night after night.

Our approach to fabric, fit and value

We work in cotton across the whole range — woven dresses, blazers and co-ord nightsuits — because Indian weather and Indian kids demand breathable, washable clothes. We fit for movement, not for photos. And we hold the ₹700–₹1000 price band so a festive blazer or a party dress is a sensible buy rather than a once-a-year splurge. That value is why our blazers are our top-performing line.

Who we serve

We dress children from 1 to 14 years, across four size bands: 1-3, 3-6, 6-9 and 9-14. We focus on real occasions — festive, wedding, birthday, party and sleep — for parents who want their child to look put-together without overspending.

Where to buy

Shop directly at rarejuniors.com, or find Rare Juniors on FirstCry and Myntra. For anything else, write to us at team@rarejuniors.com.